Your business probably already has a facebook page to talk with your customers.  But what if you could talk to your employees the same way?  Microsoft's Yammer may just be the solution.  Yammer calls itself "The Enterprise Social Network", and that's exactly what it is.  It's social media for work and you may be surprised to whom it connects you.

Email Marketing and Anti-Spam Laws

Are you spamming your customers?  Don't let your email marketing plan get you into legal trouble (or create angry customers).  In 2003 the United States passed the  CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) which places $16,000 fines per email on all commercial email that violated the act.  On July 1, 2014 Canada created CASL (Canada's Anti-Spam Law) with up $10 million fines for spam that is sent or received within the country's borders.  Take a second to watch the videos below and familiarize yourself with both anti-spam laws.

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