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Email Marketing and Anti-Spam Laws

Are you spamming your customers?  Don't let your email marketing plan get you into legal trouble (or create angry customers).  In 2003 the United States passed the  CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) which places $16,000 fines per email on all commercial email that violated the act.  On July 1, 2014 Canada created CASL (Canada's Anti-Spam Law) with up $10 million fines for spam that is sent or received within the country's borders.  Take a second to watch the videos below and familiarize yourself with both anti-spam laws.

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